Booking Holdings Inc. (NASDAQ: BKNG) Stock Competitors & Peer Comparison
See BKNG's competitors and their performance on the NASDAQ and across the wider stock market.
Peer Comparison Table: Travel Services Industry
Detailed financial metrics including price, market cap, P/E ratio, and more for BKNG and its NASDAQ peers.
| Symbol | Price | Change % | Market Cap | P/E Ratio | EPS | Dividend Yield |
|---|---|---|---|---|---|---|
| BKNG | $162.34 | -0.93% | 125.8B | 16.89 | $9.61 | +1.01% |
| ABNB | $156.96 | +0.56% | 93.2B | 35.67 | $4.40 | N/A |
| RCL | $260.67 | +7.45% | 69.9B | 15.77 | $16.53 | +2.12% |
| VIK | $78.71 | -0.74% | 35B | 25.65 | $3.07 | N/A |
| CCL | $25.11 | +13.41% | 34.4B | 10.56 | $2.38 | +1.80% |
| EXPE | $266.33 | +0.79% | 30.5B | 13.97 | $19.07 | +0.69% |
| TCOM | $38.64 | -3.16% | 25.1B | 6.02 | $6.42 | N/A |
| SABRP | $71.42 | -0.78% | 23.6B | -35.87 | -$1.99 | N/A |
| NCLH | $14.80 | +3.42% | 6.8B | 6.67 | $2.22 | N/A |
| GBTG | $9.50 | -0.05% | 5B | 63.33 | $0.15 | N/A |
Stock Comparison
Airbnb, Inc. (NASDAQ: ABNB)
BKNG vs ABNB Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, ABNB has a market cap of 93.2B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while ABNB trades at $156.96.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas ABNB's P/E ratio is 35.67. In terms of profitability, BKNG's ROE is -0.97%, compared to ABNB's ROE of +0.33%. Regarding short-term risk, BKNG is less volatile compared to ABNB. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check ABNB's competition here
Royal Caribbean Cruises Ltd. (NYSE: RCL)
BKNG vs RCL Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, RCL has a market cap of 69.9B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while RCL trades at $260.67.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas RCL's P/E ratio is 15.77. In terms of profitability, BKNG's ROE is -0.97%, compared to RCL's ROE of +0.44%. Regarding short-term risk, BKNG is less volatile compared to RCL. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check RCL's competition here
Viking Holdings Ltd (NYSE: VIK)
BKNG vs VIK Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, VIK has a market cap of 35B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while VIK trades at $78.71.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas VIK's P/E ratio is 25.65. In terms of profitability, BKNG's ROE is -0.97%, compared to VIK's ROE of +1.17%. Regarding short-term risk, BKNG is less volatile compared to VIK. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check VIK's competition here
Carnival Corporation & plc (NYSE: CCL)
BKNG vs CCL Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, CCL has a market cap of 34.4B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while CCL trades at $25.11.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas CCL's P/E ratio is 10.56. In terms of profitability, BKNG's ROE is -0.97%, compared to CCL's ROE of +0.24%. Regarding short-term risk, BKNG is less volatile compared to CCL. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check CCL's competition here
Expedia Group, Inc. (NASDAQ: EXPE)
BKNG vs EXPE Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, EXPE has a market cap of 30.5B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while EXPE trades at $266.33.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas EXPE's P/E ratio is 13.97. In terms of profitability, BKNG's ROE is -0.97%, compared to EXPE's ROE of +1.85%. Regarding short-term risk, BKNG is less volatile compared to EXPE. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check EXPE's competition here
Trip.com Group Limited (NASDAQ: TCOM)
BKNG vs TCOM Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, TCOM has a market cap of 25.1B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while TCOM trades at $38.64.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas TCOM's P/E ratio is 6.02. In terms of profitability, BKNG's ROE is -0.97%, compared to TCOM's ROE of +0.15%. Regarding short-term risk, BKNG is more volatile compared to TCOM. This indicates higher risk in terms of short-term price fluctuations for BKNG.Check TCOM's competition here
Sabre Corporation (NASDAQ: SABRP)
BKNG vs SABRP Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, SABRP has a market cap of 23.6B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while SABRP trades at $71.42.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas SABRP's P/E ratio is -35.87. In terms of profitability, BKNG's ROE is -0.97%, compared to SABRP's ROE of -0.70%. Regarding short-term risk, BKNG is less volatile compared to SABRP. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check SABRP's competition here
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH)
BKNG vs NCLH Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, NCLH has a market cap of 6.8B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while NCLH trades at $14.80.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas NCLH's P/E ratio is 6.67. In terms of profitability, BKNG's ROE is -0.97%, compared to NCLH's ROE of +0.32%. Regarding short-term risk, BKNG is less volatile compared to NCLH. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check NCLH's competition here
Global Business Travel Group, Inc. (NYSE: GBTG)
BKNG vs GBTG Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, GBTG has a market cap of 5B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while GBTG trades at $9.50.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas GBTG's P/E ratio is 63.33. In terms of profitability, BKNG's ROE is -0.97%, compared to GBTG's ROE of +0.06%. Regarding short-term risk, BKNG is more volatile compared to GBTG. This indicates higher risk in terms of short-term price fluctuations for BKNG.Check GBTG's competition here
MakeMyTrip Limited (NASDAQ: MMYT)
BKNG vs MMYT Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, MMYT has a market cap of 4.4B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while MMYT trades at $47.12.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas MMYT's P/E ratio is 131.18. In terms of profitability, BKNG's ROE is -0.97%, compared to MMYT's ROE of -0.15%. Regarding short-term risk, BKNG is less volatile compared to MMYT. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check MMYT's competition here
Travel + Leisure Co. (NYSE: TNL)
BKNG vs TNL Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, TNL has a market cap of 3.9B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while TNL trades at $63.98.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas TNL's P/E ratio is 9.50. In terms of profitability, BKNG's ROE is -0.97%, compared to TNL's ROE of -0.25%. Regarding short-term risk, BKNG is less volatile compared to TNL. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check TNL's competition here
Lindblad Expeditions Holdings, Inc. (NASDAQ: LIND)
BKNG vs LIND Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, LIND has a market cap of 2.1B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while LIND trades at $31.27.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas LIND's P/E ratio is -625.40. In terms of profitability, BKNG's ROE is -0.97%, compared to LIND's ROE of +0.09%. Regarding short-term risk, BKNG is less volatile compared to LIND. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check LIND's competition here
Despegar.com, Corp. (NYSE: DESP)
BKNG vs DESP Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, DESP has a market cap of 1.6B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while DESP trades at $19.50.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas DESP's P/E ratio is -650.00. In terms of profitability, BKNG's ROE is -0.97%, compared to DESP's ROE of -0.65%. Regarding short-term risk, BKNG is more volatile compared to DESP. This indicates higher risk in terms of short-term price fluctuations for BKNG.Check DESP's competition here
Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU)
BKNG vs PRSU Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, PRSU has a market cap of 1.4B. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while PRSU trades at $50.10.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas PRSU's P/E ratio is 38.01. In terms of profitability, BKNG's ROE is -0.97%, compared to PRSU's ROE of +0.07%. Regarding short-term risk, BKNG is more volatile compared to PRSU. This indicates higher risk in terms of short-term price fluctuations for BKNG.Check PRSU's competition here
Tripadvisor, Inc. (NASDAQ: TRIP)
BKNG vs TRIP Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, TRIP has a market cap of 977.4M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while TRIP trades at $8.40.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas TRIP's P/E ratio is 9.03. In terms of profitability, BKNG's ROE is -0.97%, compared to TRIP's ROE of +0.01%. Regarding short-term risk, BKNG is less volatile compared to TRIP. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check TRIP's competition here
NUSATRIP Inc (NASDAQ: NUTR)
BKNG vs NUTR Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, NUTR has a market cap of 628.3M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while NUTR trades at $41.80.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas NUTR's P/E ratio is -836.00. In terms of profitability, BKNG's ROE is -0.97%, compared to NUTR's ROE of +0.11%. Regarding short-term risk, BKNG is more volatile compared to NUTR. This indicates higher risk in terms of short-term price fluctuations for BKNG.Check NUTR's competition here
Yatra Online, Inc. (NASDAQ: YTRA)
BKNG vs YTRA Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, YTRA has a market cap of 59.1M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while YTRA trades at $0.95.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas YTRA's P/E ratio is -21.46. In terms of profitability, BKNG's ROE is -0.97%, compared to YTRA's ROE of -0.05%. Regarding short-term risk, BKNG is less volatile compared to YTRA. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check YTRA's competition here
Ambitions Enterprise Management Co. L.L.C (NASDAQ: AHMA)
BKNG vs AHMA Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, AHMA has a market cap of 40.1M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while AHMA trades at $1.35.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas AHMA's P/E ratio is 33.75. In terms of profitability, BKNG's ROE is -0.97%, compared to AHMA's ROE of +0.04%. Regarding short-term risk, BKNG is less volatile compared to AHMA. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check AHMA's competition here
Tuniu Corporation (NASDAQ: TOUR)
BKNG vs TOUR Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, TOUR has a market cap of 18.4M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while TOUR trades at $5.02.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas TOUR's P/E ratio is 11.51. In terms of profitability, BKNG's ROE is -0.97%, compared to TOUR's ROE of +0.03%. Regarding short-term risk, BKNG is less volatile compared to TOUR. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check TOUR's competition here
Monaker Group, Inc. (NASDAQ: MKGI)
BKNG vs MKGI Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, MKGI has a market cap of 13.5M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while MKGI trades at $2.27.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas MKGI's P/E ratio is N/A. In terms of profitability, BKNG's ROE is -0.97%, compared to MKGI's ROE of -1.30%. Regarding short-term risk, BKNG is less volatile compared to MKGI. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check MKGI's competition here
NextTrip, Inc. (NASDAQ: NTRP)
BKNG vs NTRP Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, NTRP has a market cap of 13.2M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while NTRP trades at $1.80.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas NTRP's P/E ratio is -1.31. In terms of profitability, BKNG's ROE is -0.97%, compared to NTRP's ROE of -2.55%. Regarding short-term risk, BKNG is less volatile compared to NTRP. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check NTRP's competition here
JX Luxventure Limited (NASDAQ: JXG)
BKNG vs JXG Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, JXG has a market cap of 1.8M. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while JXG trades at $7.25.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas JXG's P/E ratio is -0.41. In terms of profitability, BKNG's ROE is -0.97%, compared to JXG's ROE of -0.52%. Regarding short-term risk, BKNG is less volatile compared to JXG. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check JXG's competition here
Mondee Holdings, Inc. (NASDAQ: MONDW)
BKNG vs MONDW Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, MONDW has a market cap of 0. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while MONDW trades at $0.02.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas MONDW's P/E ratio is N/A. In terms of profitability, BKNG's ROE is -0.97%, compared to MONDW's ROE of -1.30%. Regarding short-term risk, BKNG is less volatile compared to MONDW. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check MONDW's competition here
Sigma Labs Inc. Warrant (NASDAQ: SGLBW)
BKNG vs SGLBW Comparison September 2026
Booking Holdings Inc. (NASDAQ: BKNG) plays a significant role within the Consumer Cyclical sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, BKNG stands at 125.8B. In comparison, SGLBW has a market cap of 0. Regarding current trading prices, BKNG is priced at $162.34 on the NASDAQ, while SGLBW trades at $0.01.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
BKNG currently has a P/E ratio of 16.89, whereas SGLBW's P/E ratio is N/A. In terms of profitability, BKNG's ROE is -0.97%, compared to SGLBW's ROE of -2.68%. Regarding short-term risk, BKNG is less volatile compared to SGLBW. This indicates lower risk in terms of short-term price fluctuations for BKNG.Check SGLBW's competition here