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Bread Financial Holdings, Inc.

Why Is Bread Financial Holdings, Inc. (BFH) Stock Up Today?

Live update on BFH's stock movement with key data on price change, volume, technical indicators, sector trends, and analyst sentiment.

BFHNYSE
Financial ServicesFinancial - Credit Services
$91.11
$0.04(0.04%)
U.S. Market opens in 47h 23m
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BFH is Down -0.04% today

You might want to check out Why is BFH Down Today?

Bread Financial Holdings, Inc. (BFH)

Volume (Unusual)
392.93K
40.00%
Open / Previous Close
$91.61 / $91.15
Day Range (Low / High)
$90.08 - $91.61

Summary

Bread Financial Holdings, Inc. (BFH) is trading down -0.04% at $91.11, reflecting a negative shift in investor sentiment today. The stock opened at $91.61 and has moved between $90.08 and $91.61 so far.

Trading volume is 392930, which is 40% below its average, and the price action suggests selling interest.

Technically, BFH is trading above its 50-day moving average of $83.94 and above its 200-day moving average of $72.00, indicating short-term and long-term strength.

Analyst sentiment is bearish. Meyka's AI assigns BFH a grade of B (Overall moderate), reflecting its assessment of fundamentals and sentiment. Forecast models project potential returns of -28.59% in 1 month ($65.06), -4.04% in 1 year ($87.43), and +64.55% in 5 years ($149.92).

View the full chart, check forecasting details, or see the AI grade breakdown to explore what's driving this stock's movement.
Stay informed and make better investment decisions.

BFH Technical Signals

Trading over 50-day moving average ($83.94)

Trading over 200-day moving average ($72.00)

Analyst Recommendations

Strong Buy
0
Buy
8
Hold
9
Sell
9
Strong Sell
0

Price Forecast

1 Month

$65.06

1 Year

$87.43

3 Years

$118.67

5 Years

$149.92

B+
Good77.00

Is this change significant?

5-Day:+2.83%

1-Month:+7.15%

3-Month:+21.20%

What's next?

Next earnings date: 7/30/2025

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